What can we learn from 24 trillion in-app ad bid requests?
Associated with
John Koetsier John Koetsier
Jayne Peressini   (Jayne Pimentel) Jayne Peressini (Jayne Pimentel)
What can we learn from 24 trillion in-app ad bid requests?

I recently saw that Kayzen released a Programmatic Inventory Index based on an analysis of
- 24 trillion bid requests
- 630,000 apps
- 1.4 billion daily active users
- 10 billion machine learning decisions every day
I'm a sucker for stuff like this, so I thought ... I have to talk to these guys and learn what they found out. So I did