FOUR ACTIONABLE TAKEAWAYS:
1.Establish next steps at the end of your meeting to prepare yourself for new stakeholders / questions.
2.Avoid open-ended q's, instead use "typically" or "usually" language to demonstrate credibility.
3.Keep your demo's interactive by asking the prospect what jumps out to them right away.
4.Start your demo's with the exciting outcomes and work backwards to reality (integrations, permissions)