Overcoming Sales Objections – Why Many Sales Objections Shouldn't Need to Be Overcome
Associated with
Peter Cohan Peter Cohan
Sami Focarino Sami Focarino
Posted Apr 20, 2023 4 min read
Overcoming Sales Objections – Why Many Sales Objections Shouldn't Need to Be Overcome

"Help me understand how to handle customer sales objections..."
"My team needs to learn how to handle objections..."
"We get lots of sales objections in our demos and need to manage them better..."
Sound familiar?