Tight budget or not, you'll want to check out these popular and free social media tools. Are you creating social media content? Managing social media teams? Running a social media agency? Though many paid tools are available, sometimes you may want something that you can use for free. You might want to start with free social media tools because: You want to try different things to see what is a good fit. You have a start-up business and a limited budget. You want to show the ROI of your plans before you scale to a paid plan.