Posted Jun 16, 2022
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4 min read
Add "The Declining ROI of Mobile Marketing" to the List of Pains Holistic Multichannel Strategy Relieves
According to Forbes, the average mobile advertiser's ROI is down 38% since Apple's iOS privacy changes of mid-2021. But, as two-thirds of customers use mobile to shop, marketers can't afford to neglect this channel. The solution lies in making your mobile marketing just one part of a multichannel strategy. And in focusing on your existing customers
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