Associated with
Analyzing 3 Cybersecurity Customer Segments: Is PLG Right for Your Business?
PLG can work in cybersecurity, but there are nuances to consider across different customer segments. Here, I explore three types of cybersecurity customers-people (B2C), SMBs (B2B), and enterprises (also B2B), and investigate what product-led growth approaches might look like in these segments.
More
Ways to Read:
🧃
Juice It
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
OpenView
Explore more in
NRR
Featured by Superside
