Associated with
Caleb Blondet-Fraser
Posted Feb 8, 2023
•
4 min read
The Importance of Storytelling in Your Sales Conversations
Storytelling is essential in sales. Stories help buyers understand not only what your company does, but helps them relate to people who have been successful with your product. Compelling stories follow a structure known as the "hero's journey, and your story should use your product to make your customer the hero.
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