Associated with
Eitan Schreiber
Posted Apr 14, 2022
•
6 min read
That Time When Building a Customer Model Taught Us the Difference Between "Active" and "Active" Customers (not a typo)
For brands to be smart about their retention efforts and maximize Customer LTV, they must base their CRM Marketing strategy on a Lifecycle Stage strategy – and trust the data. Even if the data is making some bold statements
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