How Cisco's Lead Scoring Model Turbocharged its Advocacy Efforts
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Alex Ruddock Alex Ruddock
Bilal Khan Bilal Khan
Rashik Rahman Rashik Rahman
Posted Aug 12, 2022 5 min read
How Cisco's Lead Scoring Model Turbocharged its Advocacy Efforts
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Cisco started its customer advocacy program (Cisco Insider Advocates) six years ago and, since then, it has evolved into a vibrant community of customers and partners In fact, Cisco's advocates aren't just customers who are in it for rewards. Rather, they're genuine brand champions who share ideas and discuss insights at the highest levels.  Cisco [...]