Join VP of Marketing at The Juice Brett McGrath as he shares his latest findings on the state of B2B podcast listenership. In this episode, Brett reveals that actionable headlines are key to engaging listeners, with 58% of the top 100 episodes on The Juice featuring headlines that prompt action. He also emphasizes the importance of guest appearances, as 48% of the top episodes showcased industry thought leaders. Plus, discover how targeting specific job functions can attract higher-quality listeners. Don't miss out on these valuable insights – check out the full report and get ready to optimize your podcast strategy.
🧃Check out the State of the B2B Podcast Listener Report: https://app.thejuicehq.com/content/iDBYabKrzobM35zpqY5NXwNG