As a Product-led Growth company, Atlassian was concerned about making the buyer's journey a simple and painless experience. They knew their customers wanted to educate themselves on their products, experience the solutions, and make purchases themselves. They wanted their website to be a more powerful tool for website conversion and for shortening the time that an online inquiry could turn into revenue .Atlassian saw a spike of 486 demo qualified leads (DQLs) per week from giving their buyers earlier and easier access to their JSM product.