How Customer Evidence Changed My Approach to Product Launches (And Made Me a Better Product Marketer)
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Alex Eaton Alex Eaton
Posted May 20, 2025 12 min read
How Customer Evidence Changed My Approach to Product Launches (And Made Me a Better Product Marketer)

I've gone from chasing stories to curating them. And it's been a game-changer for the way I approach product launches.

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