UserEvidence

UserEvidence

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Proving Marketing's Impact Is More Than Justifying Spend
Proving Marketing's Impact Is More Than Justifying Spend
Oct 02, 2024
Podcast Episode
UserEvidence UserEvidence
The Customer Evidence Gap: Why Your Buyers Aren't Convinced-And How To Win Them Over
Unlocked
The Customer Evidence Gap: Why Your Buyers Aren't Convinced-And How To Win Them Over
Sep 09, 2024
Report
UserEvidence UserEvidence
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Measuring the ROI of events
Measuring the ROI of events
Oct 05, 2024
Video
UserEvidence UserEvidence
Don't confuse demand creation with brand awareness
Don't confuse demand creation with brand awareness
Sep 04, 2024
Podcast Episode
UserEvidence UserEvidence
The art of setting strategic goals
The art of setting strategic goals
Oct 04, 2024
Video
UserEvidence UserEvidence
The power of brand
The power of brand
Sep 09, 2024
Video
UserEvidence UserEvidence
The #1 Reason B2B Deals Are Stalling
The #1 Reason B2B Deals Are Stalling
Oct 24, 2024
Article
UserEvidence UserEvidence
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Proving marketing's impact is more than justifying spend
Proving marketing's impact is more than justifying spend
Oct 02, 2024
Podcast Episode
UserEvidence UserEvidence
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What growth marketing ACTUALLY is with Head of Growth @ Wonder Victoria Sakal
What growth marketing ACTUALLY is with Head of Growth @ Wonder Victoria Sakal
Oct 26, 2024
Podcast Episode
UserEvidence UserEvidence
Building and scaling customer evidence programs
Building and scaling customer evidence programs
Sep 18, 2024
Podcast Episode

Latest Content

UserEvidence UserEvidence
How to get C-suite buy-in for non-measurable marketing with Mac Reddin @ Commsor
How to get C-suite buy-in for non-measurable marketing with Mac Reddin @ Commsor
Mar 25, 2025
Video
UserEvidence UserEvidence
This is how you differentiate in a saturated market with Peter Mahoney @ GoTo
This is how you differentiate in a saturated market with Peter Mahoney @ GoTo
Mar 25, 2025
Video
UserEvidence UserEvidence
Is gating your content hurting buyer trust? | The Proof Point
Is gating your content hurting buyer trust? | The Proof Point
Mar 25, 2025
Video
UserEvidence UserEvidence
How to build signal-based marketing plays | The Proof Point
How to build signal-based marketing plays | The Proof Point
Mar 25, 2025
Video
UserEvidence UserEvidence
How To Build Signal-based Marketing Plays
How To Build Signal-based Marketing Plays
Mar 19, 2025
Podcast Episode
UserEvidence UserEvidence
5 Brands Thinking Differently About Case Studies and Nailing It
5 Brands Thinking Differently About Case Studies and Nailing It
Mar 18, 2025
Article
UserEvidence UserEvidence
Why Buy UserEvidence When I Can Just Build My Own Customer Evidence Library?
Why Buy UserEvidence When I Can Just Build My Own Customer Evidence Library?
Mar 06, 2025
Article
UserEvidence UserEvidence
Is Gating Your Content Hurting Buyer Trust?
Is Gating Your Content Hurting Buyer Trust?
Mar 05, 2025
Podcast Episode
UserEvidence UserEvidence
Say "NO" to your CEO (without getting fired) with Natalie Marcotullio @ Navattic
Say "NO" to your CEO (without getting fired) with Natalie Marcotullio @ Navattic
Feb 25, 2025
Video
UserEvidence UserEvidence
This is THE framework for saying "no" to your CEO
This is THE framework for saying "no" to your CEO
Feb 25, 2025
Video

Articles

82
5 Brands Thinking Differently About Case Studies and Nailing It
5 Brands Thinking Differently About Case Studies and Nailing It
Why Buy UserEvidence When I Can Just Build My Own Customer Evidence Library?
Why Buy UserEvidence When I Can Just Build My Own Customer Evidence Library?
Who the Heck Owns Customer Evidence? (If You Can't Answer This In Your Org...Give This A Read)
Who the Heck Owns Customer Evidence? (If You Can't Answer This In Your Org...Give This A Read)
Need More Customer Evidence But Don't Know Where To Start? We've Got Your Playbook.
Need More Customer Evidence But Don't Know Where To Start? We've Got Your Playbook.
Why Every Product Marketer Needs a Charter (and How I Built Mine at UserEvidence)
Why Every Product Marketer Needs a Charter (and How I Built Mine at UserEvidence)
What To Do When Your Customers Won't Go On The Record
What To Do When Your Customers Won't Go On The Record
How to Build Trust With the Most Skeptical B2B Buyers
How to Build Trust With the Most Skeptical B2B Buyers
Bitly's Formula for Measuring The Impact of Customer Marketing
Bitly's Formula for Measuring The Impact of Customer Marketing
How We Created Our Original Research Report (That Got 700 Downloads in 30 Days)
How We Created Our Original Research Report (That Got 700 Downloads in 30 Days)
4 Impactful Things You Can Do While That Case Study Is Stalled
4 Impactful Things You Can Do While That Case Study Is Stalled
How to Make Sure Your Hard-Won Customer Evidence Gets Used
How to Make Sure Your Hard-Won Customer Evidence Gets Used
How To Build an Advocacy Program That Actually Accelerates Deals
How To Build an Advocacy Program That Actually Accelerates Deals
5 Tips from Customer Marketing Leaders at Gong, Tipalti, and Trellix on Creating Major Impact
5 Tips from Customer Marketing Leaders at Gong, Tipalti, and Trellix on Creating Major Impact
Steal Our Playbook: How Our Sales Team Uses UserEvidence To Boost Win Rates
Steal Our Playbook: How Our Sales Team Uses UserEvidence To Boost Win Rates
The Friday Concentrate #41: Pattern Disruption
The Friday Concentrate #41: Pattern Disruption
How Many Of These Common Survey Mistakes Are You Making?
How Many Of These Common Survey Mistakes Are You Making?
Your ROI Isn't Effective Anymore (Here's What You Can Do About It)
Your ROI Isn't Effective Anymore (Here's What You Can Do About It)
The Friday Concentrate #39: My favorite part of Content Marketing? The Pirates.
The Friday Concentrate #39: My favorite part of Content Marketing? The Pirates.
Introducing Share: Deploy Customer Evidence to Your GTM Teams
Introducing Share: Deploy Customer Evidence to Your GTM Teams
The Consumer Trust Problem Is So Bad That The Government Is Getting Involved
The Consumer Trust Problem Is So Bad That The Government Is Getting Involved
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Case Studies

2

eBooks

1

Podcast Episodes

51
How To Build Signal-based Marketing Plays
How To Build Signal-based Marketing Plays
Is Gating Your Content Hurting Buyer Trust?
Is Gating Your Content Hurting Buyer Trust?
Which Channels Should I Prioritize This Year?
Which Channels Should I Prioritize This Year?
We're Forgetting This Crucial Piece of Building Buyer Trust
We're Forgetting This Crucial Piece of Building Buyer Trust
EPISODE 23 What's the Real Impact of Original Research?
EPISODE 23 What's the Real Impact of Original Research?
EPISODE 24 The Best Way To Beat Out Buyer Skepticism
EPISODE 24 The Best Way To Beat Out Buyer Skepticism
Does a B2B podcast actually work? | The Proof Point
Does a B2B podcast actually work? | The Proof Point
What effective content distribution actually looks like with Ross Simmonds @ Foundation
What effective content distribution actually looks like with Ross Simmonds @ Foundation
Finding Customer Evidence In Unexpected Places with Kaylee Edmondson, Founder @ DemandLoops
Finding Customer Evidence In Unexpected Places with Kaylee Edmondson, Founder @ DemandLoops
Our Downloads Plateaued...What's Next?
Our Downloads Plateaued...What's Next?
When Does AI Hurt Your SDRs?
When Does AI Hurt Your SDRs?
Is a Major Product Pivot Death for a Brand?
Is a Major Product Pivot Death for a Brand?
The brand crisis that's lengthening your sales cycle
The brand crisis that's lengthening your sales cycle
The Brand Crisis That's Lengthening Your Sales Cycle
The Brand Crisis That's Lengthening Your Sales Cycle
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What growth marketing ACTUALLY is with Head of Growth @ Wonder Victoria Sakal
What growth marketing ACTUALLY is with Head of Growth @ Wonder Victoria Sakal
Turning customer evidence into a solid GTM strategy with Sophie Buonassisi @ GTMfund
Turning customer evidence into a solid GTM strategy with Sophie Buonassisi @ GTMfund
Don't Play It Safe With Your Content POV
Don't Play It Safe With Your Content POV
How Tara Robertson, CMO @ Bitly, scales customer marketing for maximum impact
How Tara Robertson, CMO @ Bitly, scales customer marketing for maximum impact
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Proving Marketing's Impact Is More Than Justifying Spend
Proving Marketing's Impact Is More Than Justifying Spend
🧃
Proving marketing's impact is more than justifying spend
Proving marketing's impact is more than justifying spend
Explore all Arrow right

Reports

2

Videos

56
Is gating your content hurting buyer trust? | The Proof Point
Is gating your content hurting buyer trust? | The Proof Point
How to get C-suite buy-in for non-measurable marketing with Mac Reddin @ Commsor
How to get C-suite buy-in for non-measurable marketing with Mac Reddin @ Commsor
This is how you differentiate in a saturated market with Peter Mahoney @ GoTo
This is how you differentiate in a saturated market with Peter Mahoney @ GoTo
How to build signal-based marketing plays | The Proof Point
How to build signal-based marketing plays | The Proof Point
Say "NO" to your CEO (without getting fired) with Natalie Marcotullio @ Navattic
Say "NO" to your CEO (without getting fired) with Natalie Marcotullio @ Navattic
Are you READY to lead marketing at a startup?
Are you READY to lead marketing at a startup?
The crucial piece of building buyer trust | The Proof Point
The crucial piece of building buyer trust | The Proof Point
How do you measure the success of marketing experiments? with Pranav Piyush @ Paramark
How do you measure the success of marketing experiments? with Pranav Piyush @ Paramark
Why EVERY B2B platform should have an interactive demo
Why EVERY B2B platform should have an interactive demo
Which channels should I prioritize this year? | The Proof Point
Which channels should I prioritize this year? | The Proof Point
This is how most marketing leaders FAIL
This is how most marketing leaders FAIL
🤢 The WORST type of LinkedIn post
🤢 The WORST type of LinkedIn post
Dave Gerhardt's BEST ADVICE for marketers on the job hunt
Dave Gerhardt's BEST ADVICE for marketers on the job hunt
NOBODY CARES how you achieved the goal
NOBODY CARES how you achieved the goal
This is THE framework for saying "no" to your CEO
This is THE framework for saying "no" to your CEO
How to create impact while inheriting a marketing program with Chelsea Castle @ Close
How to create impact while inheriting a marketing program with Chelsea Castle @ Close
The REAL impact of original research | The Proof Point
The REAL impact of original research | The Proof Point
The #1 content priority for B2B marketers in 2025
The #1 content priority for B2B marketers in 2025
Episode 2: The Long Game with Dave Gerhardt
Episode 2: The Long Game with Dave Gerhardt
Market the problem, not the solution with Brendan Hufford @ Growth Sprints
Market the problem, not the solution with Brendan Hufford @ Growth Sprints
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Webinars

1