Associated with
Ray Hartjen
Posted Oct 19, 2022
•
3 min read
A Tale of Two B2B Buying Journeys | LeanData
B2B buyers have adopted self-guided digital buying journeys while too many B2B sellers continue to force prescribed processes upon customers. Resolve inherent conflicts and usher in smooth, friction-free buying processes by transforming your RevTech stack to empower both buyers and sellers alike.
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