Does user-generated content have a role in B2B marketing?
Associated with
Hope Morley Hope Morley
Guy Bauer Guy Bauer
Tory Merritt Tory Merritt
Does user-generated content have a role in B2B marketing?
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When Lady Gaga released her newest music video for Stupid Love "shot on iPhone," the Umault team started thinking about the role of user-generated video in marketing. I personally live by the motto "If it's good enough for Gaga, then it's good enough for me," but that's probably not true for all brands as well.

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