Performance based incentive plans can definitely help you motivate insurance sales reps and maximize each salesperson's individual performance. But how well is your incentive plan itself performing? Do you have a formalized method of measure the program's ROI and the sales increases it yields? Do you have a plan to scale your incentive program over time, so its successes are replicated and expanded? There are multiple methods you can use to assess, improve, and grow your incentive program. Here are a few that I recommend: