Digital advertising might be the go-to for DTC and B2C brands.
However, out-of-home advertising (OOH) can be just as efficient
and effective. OOH includes all of the ad formats found outside a
customer's home like billboards, ads on benches and bus shelters,
and even street teams.
Out-of-home advertising, or OOH, dates back to the 1830s, when
the first large-format poster was displayed in New York. This
concept eventually led to billboards that capture audiences in the
real world.
Today, OOH is one of the most popular ways to advertise products.
Experts predict the OOH and digital out-of-home (DOOH) market
will reach nearly $53 billion in 2025.
If digital advertising makes up most of your marketing, you might
think there's no place for OOH. However, OOH helps you build
brand awareness, increase ad recall, and engage non-digital
audiences.
This guide tells you everything you need to know about this
medium, how to use it to your advantage, and the challenges you
might face.