Free Your Data to Elevate Your Customer Experience
Free Your Data to Elevate Your Customer Experience
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Data is immensely important to the modern practice of customer engagement. But data is more than
just some stodgy technical resource. Data represents insight that people can use to make judgements
and evaluate contexts. It enables experts to connect the dots and make customer experiences more
fruitful. And data is an accessory to a collection of very human and complex processes. It must flow
freely within organizations so that it can help people make sense of situations. Leaving data to pool in
unattended silos is counter-productive, and such restriction can keep your most experienced and
talented people in the dark. That's unfortunate whenever it occurs, but within the customer experience
(CX), it has particularly widespread consequences.

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