And so, if you're going to want a bigger multiple, the EBITDA is one thing, right? The bigger the EBITDA, the more secure, so the bigger the multiple. But does it have multiple channels? Do you have a recurring revenue? How much of that is subscription that you have inside of that, right? Like what guarantees that you have? Like you have a community, how big is that email list? Have you talked to or are you in talks with anybody as far as like retail? Do you also have an Amazon? Are you in other channels, kind of like Birchbox or Chewy, depending all those other platforms? Are you also on those platforms? What does the team look like? Is it mostly all outsource? Do you have products in-house? Or are you kind of still doing a little bit of like white labeling here and there and dropshipping this? And so, the majority is here. Do you have everything else? Do you have one company that's about to sell? They have a whole other side that is subscription, but it comes with coaching because it's a fitness supplement brand. So, that actually helped and it didn't help because they don't want to take on that side because they don't know it. But that's what really creates the subscription. So, it kind of like flattened out the valuation.