Associated with
Kate Adams
Posted Oct 1, 2019
•
2 min read
Here's Why The MQL Is Dead (And How Conversations Are Transforming The Marketing Funnel)
We took a hard look at MQLs, the "gold standard" for marketing funnels, and came to a realization. They're just not cutting it anymore. Here's why the "conversation-ready" lead is the new standard for effective lead generation.
More
Ways to Read:
🧃
Juice It
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Drift
Explore more in
AI Sales Assistant
Featured by HubSpot Hacks
