Associated with
Kate Adams
Posted Oct 1, 2019
•
2 min read
Here's Why The MQL Is Dead (And How Conversations Are Transforming The Marketing Funnel)
We took a hard look at MQLs, the "gold standard" for marketing funnels, and came to a realization. They're just not cutting it anymore. Here's why the "conversation-ready" lead is the new standard for effective lead generation.
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