How TikTok's tech tactics took to Tokyo 2020
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Aaron Goldman Aaron Goldman
Posted Sep 27, 2021 6 min read
How TikTok's tech tactics took to Tokyo 2020

Alongside its feats of speed, strength, and athleticism, the summer games come with a lot of glitz, pageantry, and headlines. So much, in fact, that you'd be forgiven for not knowing that, when the modern Olympics started in 1896, it was founded on the principle of being a competition for amateur athletes, where the everyday people of the world can take the spotlight to show off their superhuman skill and dedication. Today, of course, Olympic athletes are just as highly professionalized as the organization around them, but that DNA of seeing ordinary people doing extraordinary things can still be felt. While Olympic sports certainly have their superstars, a TV audience of billions is drawn in every four years (or five, in this case) to witness

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