In today's fast-paced RevOps environment, data is often seen as the fuel driving growth. But what happens when that fuel is contaminated? Enter data debt-the sludge clogging up your RevOps engine and slowing down your organization's momentum.

While many leaders are familiar with tech debt, which can be addressed with a system overhaul or reset, data debt is a different beast. While tech debt involves the compromises made in software development that can eventually hinder progress, data debt refers to the costly and complex problems that accumulate from poor RevOps data quality and data management practices. And unlike tech debt, there's rarely an option to start over with a clean slate. Data debt accumulates silently over time and slowly erodes your organization's ability to make informed decisions.