Associated with
Kim Peterson
Posted Nov 22, 2022
•
4 min read
Increase Trade Show ROI with a Personalized, Digital Buying Journey | LeanData
Producing positive ROI on your trade show investment involves strategic follow up with contacts. This is done effectively by providing a digital-first buying journey supported by a connected RevTech stack. Contacts are guided along a personalized customer experience that leads to booked meetings.
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