Product-Led SEO is the approach that companies like Zillow, Pinterest, Amazon, and so many more have continued to scale and grow organically. In this episode, Bill King (who does acquisition marketing at Drift) and Matt catch up with one of the leading SEO experts in the world, Eli Schwartz. Eli was the Director of Growth & SEO at Surveymonkey where he developed and refined his approach. Today, he's an advisor and consultant with heavy-hitter brands like Quora, Shutterstock, Zendesk, Gusto, and so much more. We dig into product-led SEO and talk about what it is, how it works, how to know if it's right for you, and how to make it happen.

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