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Lead-to-Account Matching and Routing / Chili Piper / Podcast Episodes
Does Your North Star Create Business Alignment? | Hot Take with Kaylee Edmondson
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Kaylee Edmondson Kaylee Edmondson
11 min read
Does Your North Star Create Business Alignment? | Hot Take with Kaylee Edmondson
Chili Piper Chili Piper

Join me as I share my hot take on moving away from MQLs being marketing's north star, and how doing so can create better alignment between sales and marketing. This is a quick and potentially controve

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