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Associated with
John Koetsier
Joseph Iris
Posted Jun 23, 2023
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37 min read
iOS ad efficiency dropped up to 75% post-ATT: How DSPs use AI to target and optimize ads in the age of privacy
Singular
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Assume iOS ad efficiency pre-ATT with almost unfettered IDFA access was 1.
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Organic Social Media: Is it a Marketing Channel or Not?! #socialmediastrategy | CMO School
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