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Special Edition: Why & How to Write a Book for Your Brand with Drift's Dave Gerhardt
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Today, we get a rare chance to go inside the process of writing a book with Conversational Marketing author and Drift VP of Marketing Dave Gerhardt. Hear why the company felt it was time to do so, how they plan to promote it (without derailing the team), and more details about the wins, frustrations, regrets, and celebrations companies rarely share publicly.
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