Modern Day Marketer: MQLs still matter: Commentary on Jason Bradwell's article
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Brett McGrath Claimed Brett McGrath
Jason Bradwell Claimed Jason Bradwell
2 min read
Modern Day Marketer: MQLs still matter: Commentary on Jason Bradwell's article
The Juice Claimed The Juice
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Brett and Jonathan dedicated an episode to discuss Jason Bradwell's latest newsletter article, Why MQL's Still Matter and How to get them (MQL=Marketing Qualified Lead). Finding leads is a necessary evil of marketing, but it doesn't have to be evil. It is important to decipher passive leads from active leads and let customers come to you in their own time. Nobody wants to feel manipulated, tricked, or forced into a business relationship. Modern-day marketers have to find ways to "capture" leads without making them feel like Pokemon.

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