Listen to this episode from The Marketing Scientists on Spotify. Today's guest is Tido Carriero. Tido, Co-Founder at Koala, leverages his engineering and product expertise gained from roles at Segment, Dropbox, and Facebook to steer Koala's vision and innovation. With Koala, Tido spearheads a platform that identifies engaged leads and discerns buying signals in real time, revolutionizing how businesses engage with their best prospects.. Here are three things I learnt from Tido:The difference between first and third party intent dataWhat the common sources of third party data are and how does reverse IP look up workHow are folks leveraging Koala to grow