Black Friday and Cyber Monday are around the corner. Like every year, retailers have significantly upped their ad spend on digital ads with the goal of converting measurable sales on the busiest shopping day in the calendar.

With so many Black Friday ads online, it can be hard for your DTC brand to stand out from the noise.

One way to do that is by complementing your digital efforts with out-of-home advertising (OOH).

OOH is the medium that reaches consumers the real world, billboards, digital programmatic signage, transit ads, banners on public benches, and many more formats. What many marketers don't realize is that it is targetable and measurable.

You can select inventory within your budget to maximize ROI with your target audience and then measure performance. The net result is that you can increase brand awareness, target non-digital audiences, and make this Black Friday your most successful ever.