A brand based on truth? That's what ProfitWell co-founder & CEO Patrick Campbell has set out to achieve. But what is a brand based on truth exactly? Well, it's about going deeper to cut through assumptions and push past egotistical decision making to find...the truth. With so many metrics, it's all too easy to pay attention to what makes us feel good, rather than what's actually good for our business. So how do you actually face the truth? We dive deeper in today's episode of #Exceptions to find out.