B2B Category Creators  Episode 7: Dee Anna McPherson and Joe Chernov
Associated with
Joe Chernov Joe Chernov
Gil Allouche Gil Allouche
Dee Anna McPherson Dee Anna McPherson
B2B Category Creators Episode 7: Dee Anna McPherson and Joe Chernov
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In our seventh episode, Gil Allouche talks category creation with two B2B pioneers who changed the game when it comes to product management and conversation intelligence categories.

Panelists for this episode include Dee Anna McPherson, CMO of Invoca and influencer of the Enterprise Social Networking category, and Joe Chernov, CMO of Pendo and influential in growing several MarTech categories.

You'll walk away from this episode with an understanding of the importance of community-led growth in creating a category, two hacks you can use to move into the upper right of the MQ, and how to handle critical failures.

BONUS! Dee Anna recalls how, very early in her career, she learned that small mistakes can have huge consequences, and Joe tells Gil about one of his most brutal speaking engagements.

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