Sometimes it takes a crisis - a real threat - to challenge what we've assumed for so long. Take big events, for example. If you asked any event marketer before March 2020 what kind of event would hold the most revenue potential for their company, they'd probably say a big industry conference or a high-profile trade show.

But everything that makes up traditional large-scale events was flipped upside-down overnight. This means it's time to reevaluate and focus on virtual event KPIs that support revenue goals. Keep reading to learn more.