FOUR ACTIONABLE TAKEAWAYS:
Pre-research your subject for a more personalized cold call that makes the interaction intentional and human. It tells them you've taken the time to get to know them.

Use a permission-based opener to make your prospect feel like they are choosing to speak with you.

Deliver your opener with conviction, and bring energy and enthusiasm. Build this as you pre-research because if you believe it, they'll be more likely to believe it.

Execute a 3YU, aka 3 reasons that you are calling that are personal to them, and opens the door for WHY they would want to use your product.