In our 19th episode, Gil talks category creation with two B2B leaders from the cybersecurity training and asset operations management categories.

Panelists for this episode include Paul Sebastien, CMO of Offensive Security and leader behind the cybersecurity training category, and Dan Frohnen, CMO of Upkeep and leader behind the asset operations management category.

You'll walk away from this episode with an understanding of qualitative marketing, startup playbooks, and category competition.

BONUS! Dan tells us why you should take the difficult path when creating a new category.