Associated with
Nitsan Peled
Posted Jan 6, 2022
•
4 min read
Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition
You got one marketing dollar. How are you going to split it? Decades ago, it was all about getting people to buy with you in the first place. But there's a towering pile of evidence now that is screaming you should really take better care of retaining existing customers. Here's the case
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