Associated with
Rony Vexelman
Posted May 13, 2021
•
4 min read
The Challenges of Scaling Personalization: Demystifying The Ultimate CRM Goal
Gather and treat your data properly. Analyze it. Create micro-segments. Try to orchestrate them all. Match campaigns to individual customers. Somewhere along this journey, you'll have to trust AI. Otherwise, your personalization won't scale without your CRM journeys breaking and crossfiring
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