In the very first episode of #Exceptions, we meet a company so excited about building a brand that it kind of feels like they name the whole company after how they feel. In this one, Jay explores Gusto, a SaaS platform that helps automate and improve your payroll, benefits, and HR processes. They launched in 2012 and employ over 500 people across San Francisco and Denver offices. They're valued at over $1 billion. In 2018, Gusto was named to the Fintech 50 by Forbes. They've also made the list for best places to work in both office places. Today's big idea: Be better than a commodity Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September. PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we're learning (plus some exclusives). Just search for the Seeking Wisdom Official group on Facebook. On Twitter: @jayacunzo and @seekingwisdomio