Associated with
Dani Amitay
Posted Jun 17, 2021
•
8 min read
Going from Tens to Hundreds of Customer Segments: Here's How Optimove is Eating Its Own Dog Food
Using Optimove's segmentation and orchestration capabilities, we were able to practice what we preach and scale our CRM marketing personalization to hundreds of segments in under six months. All recurring campaigns that never, ever crossfire. Here's how we did it. Part 1 of 3
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