EdTech's "Mission to Mission" Go-to-Market Approach with TeachFX's Rachel Jordan and Laurence Hall
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EdTech's "Mission to Mission" Go-to-Market Approach with TeachFX's Rachel Jordan and Laurence Hall

Rachel is the Head of Marketing and Laurence is the Head of Sales, and together they're crafting their own go-to-market approach in the EdTech space.
In our conversation, we talk about what it means to be Mission to Mission instead of B2B, we outline how they fight the tendency to go whale hunting, and how it's actually easy to find unicorns when you know where all the unicorns hang out.