Modern Day Marketer: The Role and Opportunity with Product Data in Content Marketing
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Brett McGrath Claimed Brett McGrath
Posted Oct 17, 2022 2 min read
Modern Day Marketer: The Role and Opportunity with Product Data in Content Marketing
The Juice Claimed The Juice
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What role does data play in content marketing? In today's episode, Jonathan (a numbers guy) and Brett (the creative) tackle that question. Since creativity and relationships are hard to quantify, trying to measure everything at a company can be detrimental. However, producing content that is supported by solid analytics, data, and statistics adds a lot of value and builds affinity and trust with your customers.

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