In this episode of Beyond the Billboard, OneScreen's Head of Marketing Charlie Riley sits down with creative expert Dmitry Shamis, founder of brand agency ohSnap! and former global head of creative and brand at HubSpot.

Dmitry shares valuable insights on creating effective out-of-home advertising campaigns, building brand systems that scale, and how AI can enhance rather than replace creativity.

Discover how brands can make a bigger impact through strategic out-of-home advertising and learn why creative is making a comeback in the marketing world!

🔑 Key Topics:

00:00 - Introduction to Beyond the Billboard

01:01 - Meet Dmitry Shamis, former HubSpot creative lead and founder of oSnap

02:34 - The vision behind ohSnap!: building brand systems that scale

06:57 - How to adapt creative for different out-of-home mediums

11:53 - HubSpot's journey into out-of-home advertising

17:41 - Creating cohesive marketing journeys across channels

18:54 - The creative renaissance in marketing

22:19 - Will AI kill creativity? (Spoiler: No!)

24:24 - Where to find Dmitry and learn more

💡 Notable Insights:
"Creative should not be a bottleneck. Brand should not be a bottleneck. It should enable every employee, every team to do their best work as fast as possible, go to market, and learn."

"Your creatives need time to be creative... We wanna do something that no one has ever seen before. And then the creatives have, like, twenty minutes to come up with a concept and execute on it."

"AI is creativity's best friend... AI is one of the primary resources that creatives can use to get out of the busy work."

🔍 Follow Dmitry Shamis:
LinkedIn: Dmitry Shamis

Agency: https://ohsnap.agency/
Newsletter: thebriefcreative.io
Podcast: "What's Your Process" available on all podcast platforms

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Visit www.onescreen.ai for a free media plan or connect on LinkedIn for the latest out-of-home insights.