Driving Success through Data-Backed Content with Dan Morgese, Gong
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Driving Success through Data-Backed Content with Dan Morgese, Gong

Welcome back to another episode of The Content Cocktail Hour. In this episode, we're excited to be joined by Dan Morgese, the Director of Content Strategy and Research at Gong. Dan discusses the art of balancing quality and quantity in content marketing and shares Gong's unique approach to leveraging data-driven insights, avoiding random acts of content, and effectively internal enabling teams.