Push notifications are a bit of a minefield because while they're effective in a marketer's toolkit, they're often seen as invasive by users.

For a marketer, push notifications are another way of attracting user attention. For a customer, it's just another distraction.

They're often impersonal and interruptive. For a push notification strategy to succeed, marketers should understand the user experience - and build a strategy around that.

There are ways to leverage these notifications to get customers engaged with your brand. Since 80% of Internet users own a smartphone, and 42% have push notifications enabled, you have a greater chance of building top-of-mind awareness if you can get your push notifications right!

In today's blog, we'll take a look at push notifications: what they are, why they're important, and how marketers can build a brilliant push notification strategy.