In our 14th episode, Gil talks about category creation with two founders in the personalized gift-giving and employee engagement categories.

Panelists for this episode include Brendan Kamm, CEO of Thnks and one of the creators of the personalized gift-giving category, and David Cherrie, CEO of Arcade and one of the innovators behind the employee engagement category.

Tune in to learn how to implement customer feedback, validate your newly created category, and find your ideal customer profile.

BONUS! Brendan explains why you shouldn't measure success by how much money you raise or the valuation of your company.