Organic marketing is dead. Growth marketing is now about leveraging paid channels to scale the business and acquire more customers.

But with so many paid channels at your disposal, how do you determine which ones will work for you at what stage of the company? How do you spend your budget on paid marketing? How do you measure the effectiveness of these channels? And most importantly, how do you optimize your spends over a period? Are they adding value to your business?

We bring you answers to all these questions from Sahil Deswal, Growth and Marketing Head at Times Internet and Mohit Gupta, ex-CMO at FabHotels. Learn how they use paid channels, influencers, and referrals to reach a new audience, acquire new customers, and grow their business.