Latest Content
Growth, Marketing & Monetisation Leader with 15 years of experience across E-commerce, Media & Entertainment, Content, Healthcare, Digital Agency, Online Services, Deals and Discounts, Online Shopping and Online Grocery domains. Strong ability in identifying growth opportunities in competitive markets, digital and traditional marketing, analytics, product management and growth for apps, mobile web and web, content strategy, digital marketing and app growth and retention.
A truly "Digital & Mobile First" marketing professional & entrepreneur with proven track record of delivering results in online marketing, mobile marketing, product management, social media marketing, brand marketing and management, PR & Communications, Search Engine Optimisation, App Store Optimisation, Search Engine Marketing, digital strategy, affiliate marketing, campaign design, OEMs, Telcos, DTH & ISP Partnerships and team building. Possess ability to understand & translate business requirements to the tee, ability to unlock feasible business solutions, exceptional communication skills, multitasking ability, handle pressure and meet tight deadlines in a fast paced entrepreneurial environment.
BCCL Chairman’s Award winner for conceptualising and helping create an app analytics engine to provide a single view on attribution, behavioural analytics, fraud detection, lifecycle events and triggers and marketing automation which helps generate crores of ongoing savings for the company.
Role has evolved from working agency side to brand side with a thorough grasp of processes & understanding of the business model(s). To summarize my current role, I am involved right from (i) creating the core product to (ii) strategize & market it on all channels to (iii) generate substantial revenue for the organization (iv) enhance & maintain the product growth.