Associated with
Einav Mor-Samuels
13 min read
Life is but a stream – The latest CTV trends and how they apply to you
In this blog, the 1st in a new series dedicated to the wonderfully dynamic realm of CTV & OTT, we'll cover basic definitions and business models, the recent spate of merger activities, and latest trends in the industry.
Lastly, we'll also cover the unfortunate but inevitable side effects of CTV's soaring popularity (hint: fraud) - that end up costing advertisers millions of dollars each year.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
AppsFlyer
Featured by Salesforce
