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Cut through the noise: Learn about Sandbox noise and simulate its impact on your reports
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Cut through the noise: Learn about Sandbox noise and simulate its impact on your reports
Mobile game marketing: Essential strategies made simple
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Mobile game marketing: Essential strategies made simple
Automate your ad personalization with dynamic product ads
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Automate your ad personalization with dynamic product ads
SKAN vs. Sandbox: what advertisers need to know
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SKAN vs. Sandbox: what advertisers need to know
The State of eCommerce App Marketing - 2024 Edition
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The State of eCommerce App Marketing - 2024 Edition
Cross-channel marketing in 2024: Perfecting the channel mix formula
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Cross-channel marketing in 2024: Perfecting the channel mix formula
Introducing new horizons in app marketing: beyond app campaigns
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Introducing new horizons in app marketing: beyond app campaigns
How to overcome signal loss by building a new data reality
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How to overcome signal loss by building a new data reality
Putting privacy first with AppsFlyer and Snap's Advanced SRN measurement solution
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Putting privacy first with AppsFlyer and Snap's Advanced SRN measurement solution
WWDC24 and AdAttributionKit: Keep calm and SKAN on
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WWDC24 and AdAttributionKit: Keep calm and SKAN on
A comprehensive guide to dynamic creative optimization in 2024
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A comprehensive guide to dynamic creative optimization in 2024
Unlocking ROI: The power of collaboration in creative optimization
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Unlocking ROI: The power of collaboration in creative optimization
What is creative fatigue and how do you combat it?
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What is creative fatigue and how do you combat it?
Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions
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Data collaboration: The privacy-compliant key to understanding your audience and making data-based decisions
Re-engagement in the era of privacy – the definitive guide
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Re-engagement in the era of privacy – the definitive guide
How to Use AI to Boost Your ASO
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How to Use AI to Boost Your ASO
Campaign optimization: How to supercharge for success
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Campaign optimization: How to supercharge for success
Your no-BS guide to successful ad creatives
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Your no-BS guide to successful ad creatives
How to win in Vegas: AppsFlyer's 2024 MAU recap
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How to win in Vegas: AppsFlyer's 2024 MAU recap
Go for the gold: How to ace your 2024 Olympics campaign
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Go for the gold: How to ace your 2024 Olympics campaign
Why unbiased measurement in 2024 is key in the age of privacy, AI, and 1st party data
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Why unbiased measurement in 2024 is key in the age of privacy, AI, and 1st party data
Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types
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Beyond clicks and views: enhancing attribution logic with Enriched Engagement Types
How to deliver a winning creative strategy
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How to deliver a winning creative strategy
How insights aid commerce media growth
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How insights aid commerce media growth
Let's get rolling: The ultimate guide to pre-roll ads
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Let's get rolling: The ultimate guide to pre-roll ads
7 pitfalls to watch out for when measuring your in-app purchases
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7 pitfalls to watch out for when measuring your in-app purchases
Inside the Digital Markets Act and its implications for advertisers
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Inside the Digital Markets Act and its implications for advertisers
How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings
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How many SKAN 4 postbacks are needed to maximize data signals, and other key data learnings
Unlocking complete measurement on iOS: TikTok and AppsFlyer's Advanced SRN integration
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Unlocking complete measurement on iOS: TikTok and AppsFlyer's Advanced SRN integration
Introducing AppsFlyer's Google DMA-ready SDK
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Introducing AppsFlyer's Google DMA-ready SDK
Breaking down Google's Digital Markets Act (DMA) enforcement
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Breaking down Google's Digital Markets Act (DMA) enforcement
Mastering mobile game monetization: Strategies for success
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Mastering mobile game monetization: Strategies for success
App Trends and C-Level Predictions for 2024
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App Trends and C-Level Predictions for 2024
How LiveOps is changing the gaming landscape
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How LiveOps is changing the gaming landscape
7 Reasons mobile OEMs should be part of every marketer's growth strategy
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7 Reasons mobile OEMs should be part of every marketer's growth strategy
The impact of Apple's EU DMA changes: which path is worth taking?
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The impact of Apple's EU DMA changes: which path is worth taking?
How to find creative winners and use AI to maximize their value
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How to find creative winners and use AI to maximize their value
The definitive guide to marketing attribution: giving credit where credit's due
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The definitive guide to marketing attribution: giving credit where credit's due
Gaming analytics: Why the numbers matter
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Gaming analytics: Why the numbers matter
From views to value: performance-centric Connected TV
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From views to value: performance-centric Connected TV
Top 5 data trends of 2023 and what's in store for 2024
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Top 5 data trends of 2023 and what's in store for 2024
Mastering creative analytics: where data meets design
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Mastering creative analytics: where data meets design
SSOT: A one-stop shop for bridging iOS data gaps
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SSOT: A one-stop shop for bridging iOS data gaps
Enhancing dynamic product ads performance with OneLink
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Enhancing dynamic product ads performance with OneLink
Automate or stagnate: your mobile marketing automation guide
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Automate or stagnate: your mobile marketing automation guide
How to get your first 10,000 mobile app installs
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How to get your first 10,000 mobile app installs
The creative testing blueprint: Strategies for high-impact ad campaigns
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The creative testing blueprint: Strategies for high-impact ad campaigns
Creative strategist: What is it and why you [may] need it
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Creative strategist: What is it and why you [may] need it
Where to invest: the value of continuing to invest in paid media during a recession
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Where to invest: the value of continuing to invest in paid media during a recession
Driving loyalty and lifetime value (LTV) in challenging economic conditions
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Driving loyalty and lifetime value (LTV) in challenging economic conditions
Bridging the gap between online and offline retail
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Bridging the gap between online and offline retail
My ROAS is dropping! What should I do?
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My ROAS is dropping! What should I do?
Deep linking 101: The why, what, and how
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Deep linking 101: The why, what, and how
SKAN 4.0 anomalies explained: zeros, "none" conversion values and more
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SKAN 4.0 anomalies explained: zeros, "none" conversion values and more
Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth
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Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth
Discipline before cuts: how to approach rough times methodically
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Discipline before cuts: how to approach rough times methodically
Subscription-based apps: How to set yourself for success
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Subscription-based apps: How to set yourself for success
Why media mix models are the answer to unlocking measurement in a privacy-centric world
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Why media mix models are the answer to unlocking measurement in a privacy-centric world
As Google drops deep linking support, AppsFlyer provides holistic customer journey orchestration
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As Google drops deep linking support, AppsFlyer provides holistic customer journey orchestration
Does user privacy have to come at the expense of an incredible user experience?
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Does user privacy have to come at the expense of an incredible user experience?
In-app feedback: Everything you need to know
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In-app feedback: Everything you need to know
The future of the app store economy, in a privacy-centric world
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The future of the app store economy, in a privacy-centric world
Bring joy to your CFO: practical ways to shorten campaign payback periods
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Bring joy to your CFO: practical ways to shorten campaign payback periods
Show me the money! Why marketers should focus on payback periods and cash flow in 2023
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Show me the money! Why marketers should focus on payback periods and cash flow in 2023
The next generation of privacy-centric attribution explained
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The next generation of privacy-centric attribution explained
What does it really mean to be an attribution authority?
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What does it really mean to be an attribution authority?
Aggregated attribution innovation based on differential privacy
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Aggregated attribution innovation based on differential privacy
How to choose the right attribution platform the first time around
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How to choose the right attribution platform the first time around
Life is but a stream – The latest CTV trends and how they apply to you
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Life is but a stream – The latest CTV trends and how they apply to you
The roadmap to success on Android
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The roadmap to success on Android
FOMO-inducing facts that should sway your CMO to go all in on app marketing
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FOMO-inducing facts that should sway your CMO to go all in on app marketing
It's not you, it's your MMP: How to know it's time to switch
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It's not you, it's your MMP: How to know it's time to switch
Aggregated Advanced Privacy, and the future of privacy-centric measurement
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Aggregated Advanced Privacy, and the future of privacy-centric measurement
How to leverage preload campaigns for gaming apps
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How to leverage preload campaigns for gaming apps
Top gaming investor: Bringing performance marketing from mobile to PC and console is 'super interesting'
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Top gaming investor: Bringing performance marketing from mobile to PC and console is 'super interesting'
Putting SKAN 4.0 to the test: Here's what we found out
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Putting SKAN 4.0 to the test: Here's what we found out
How to map a successful app user journey in 8 easy steps
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How to map a successful app user journey in 8 easy steps
Alternative traffic sources for fintech mobile apps you need to know about in 2023
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Alternative traffic sources for fintech mobile apps you need to know about in 2023
Inside WWDC 2023: All the must-know details
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Inside WWDC 2023: All the must-know details
Level Up: Cracking the code to PC game marketing in 2023
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Level Up: Cracking the code to PC game marketing in 2023
What is the Protected Audience API and does it change remarketing?
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What is the Protected Audience API and does it change remarketing?
Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI
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Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI
Small but valuable: how to leverage 27% of iOS users with an IDFA
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Small but valuable: how to leverage 27% of iOS users with an IDFA
Mid-roll ads 101: Everything you need to know
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Mid-roll ads 101: Everything you need to know
Why app personalization is crucial for mobile app marketing and how to get it right
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Why app personalization is crucial for mobile app marketing and how to get it right
SKAN 4.0: Industry perspectives
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SKAN 4.0: Industry perspectives
Android Privacy Sandbox is coming. What should marketers do next?
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Android Privacy Sandbox is coming. What should marketers do next?
CTV vs. OTT advertising: What you need to know
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CTV vs. OTT advertising: What you need to know
How predictive decision-making could save you up to $280k a month – data study
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How predictive decision-making could save you up to $280k a month – data study
Easy as OTT: your complete guide to over-the-top advertising
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Easy as OTT: your complete guide to over-the-top advertising
In-app events webinar - How to build high performance user journeys
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In-app events webinar - How to build high performance user journeys
Nailing app remarketing during times of a recession
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Nailing app remarketing during times of a recession
What are PETs and why are they data clean room power multipliers?
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What are PETs and why are they data clean room power multipliers?
Got an app? Now what? Here's how to increase app downloads
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Got an app? Now what? Here's how to increase app downloads
Bridging the gaps between predictive marketing and SKAN
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Bridging the gaps between predictive marketing and SKAN
20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality
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20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality