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How LiveOps is changing the gaming landscape
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The definitive guide to marketing attribution: giving credit where credit's due
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Gaming analytics: Why the numbers matter
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Driving loyalty and lifetime value (LTV) in challenging economic conditions
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My ROAS is dropping! What should I do?
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Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth
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Subscription-based apps: How to set yourself for success
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Why media mix models are the answer to unlocking measurement in a privacy-centric world
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As Google drops deep linking support, AppsFlyer provides holistic customer journey orchestration
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Does user privacy have to come at the expense of an incredible user experience?
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In-app feedback: Everything you need to know
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The future of the app store economy, in a privacy-centric world
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Bring joy to your CFO: practical ways to shorten campaign payback periods
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Show me the money! Why marketers should focus on payback periods and cash flow in 2023
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The next generation of privacy-centric attribution explained
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Aggregated attribution innovation based on differential privacy
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How to choose the right attribution platform the first time around
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Life is but a stream – The latest CTV trends and how they apply to you
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FOMO-inducing facts that should sway your CMO to go all in on app marketing
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It's not you, it's your MMP: How to know it's time to switch
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Aggregated Advanced Privacy, and the future of privacy-centric measurement
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How to leverage preload campaigns for gaming apps
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Top gaming investor: Bringing performance marketing from mobile to PC and console is 'super interesting'
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How to map a successful app user journey in 8 easy steps
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Alternative traffic sources for fintech mobile apps you need to know about in 2023
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What is the Protected Audience API and does it change remarketing?
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Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI
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Small but valuable: how to leverage 27% of iOS users with an IDFA
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Mid-roll ads 101: Everything you need to know
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SKAN 4.0: Industry perspectives
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Android Privacy Sandbox is coming. What should marketers do next?
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CTV vs. OTT advertising: What you need to know
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How predictive decision-making could save you up to $280k a month – data study
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Easy as OTT: your complete guide to over-the-top advertising
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Nailing app remarketing during times of a recession
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Got an app? Now what? Here's how to increase app downloads
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Bridging the gaps between predictive marketing and SKAN
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20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality
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How to design an app icon: 6 best practices for 2023
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Collect, organize, and standardize all cost reporting
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Testing a multi-billion dollar black box
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21 app proven marketing strategies for improved user acquisition and retention
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Six essential skills every UA team lead needs
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How can you truly trust your ROAS
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Everything you need to know about mobile app analytics
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Unlock app store success with the right ASO keywords
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App promotion 101: 11 viral ways to promote Your mobile app
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A growing focus on owned media paves the new digital sustainability direction
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Apple App Store vs. Google Play Store: 7 differences in ASO
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The essential KPIs for apps and how to track them
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The beginner's guide to custom product pages
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Simplifying SKAN 4.0: 5 features that will help you master the changes
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How to improve your app ratings and reviews to 89x conversions organically
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Harnessing a single source of truth to maximize profitability & optimize budget distribution
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The one-stop growth strategies guide that will supercharge your app
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Use these 5 iOS 15 features to improve your ASO
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Launching your app: 11 steps to success
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Marketing up close and personal - The app buyer persona guide
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The great migration - Debunking the fear factor when looking to switch MMPs
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SSOT attribution uplift and eCPI drop per category revealed
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Why creative and top of funnel measurement is key in the privacy age and how to get it right
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ASO metrics and KPIs: Measuring your app's success
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Hunker down or double down? Recession-proof app marketing success strategies
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Turn app downloads into long-term value with user app segmentation
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Level up your iOS app promotion with Apple Search Ads
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The no-BS guide to reporting marketing metrics to your boss
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Filling in the blanks: How a new model alleviates the pain from SKAN's privacy threshold
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How digital sustainability can help drive more value during the holiday season
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Go with the user flow: how to master UX in 2022
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Beyond product specs: 5 crucial factors to consider when buying an MMP
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App store screenshots: Optimize your visual assets to attract users
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The MMP buying guide - The fundamental handbook for nailing one of the most important decisions a marketer could make
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Overcoming a challenging holiday season through digital sustainability
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The app marketing guide: Cracking the code to app success
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How to break your addiction to user level data - From user level centric to aggregate
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How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap
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SKAdNetwork 4.0 is out, let's build your strategy
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App description: Your hidden asset to boost app discoverability and downloads
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Data clean rooms: The definitive 2022 guide
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How to piece the measurement puzzle together
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Mobile advertising - everything you need to know (and forget) in 2022 and beyond
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You don't know what you don't know - The true cost of data inaccuracies
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Get ready for the age of CTV domination: The complete guide to Connected TV
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Data clean rooms: The definitive 2022 guide
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Why you should care about your app title in 2023
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Predictive modeling for app marketers: The complete 2021 guide
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How to attract talent to fuel a mobile-first enterprise
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