In commercial real estate, the buildings are big and the email marketing challenges are bigger.
After all-it can be difficult to keep subscribers engaged when they aren't necessarily in the market to buy office buildings every day.

Enter Lola Gandara, the first-ever Head of Deliverability at Jones Lang LaSalle (JLL). Tune in as she explains how she manages the many mail streams JLL operates and educates the team on email best practices.